The Vocab You Need to Know When Shopping Online


Shopping in an online shop often requires one to adapt with language which includes the terms generally used within the community.

Although you are hesitate to use these unique terms, eventually you will need to understand them in order to connect with the sellers.

”At first, I was just following everyone else. I just followed the rules set by the forum and its community. So, when I ask about things before purchasing something, I would look like someone who has done online shopping many times before. Hence, the sellers will not want to try to mess with me,” says Anton, 21, when asked about his reason in using online shop language when making online transactions through the internet.

Julia, 21, has similar reasons to use the online shop language. Since she wants to be seen as someone who understands about online shopping – so that she could interact well with the sellers and not easily get tricked, Julia learned all kinds of these terms and abbreviations of unknown origin.

“I learned the terms so I can respond well and understand what the seller means. If the sellers know that we do not “speak” their language, it will be easy for them to lie – either by increasing the prices or lying about the origin and quality of the stuff. If that is the case, we will suffer for the loss,” Julia explains.

Although we do not know whether those assumptions are true or not, there is no harm in learning some online shopping terms that are frequently used by Indonesians in online buying-selling forum like KASKUS, Female Daily, or a marketplace like Tokopedia, etc. Have you heard any of them? 


1. PO: An abbreviation of “Pre Order”, which means ordering a product in advance. Usually people use this system to sell imported or custom-made goods. The goods will be made or ordered after the PO date is over, and then sent to buyers.

2. Supplier: Someone who provides supply of goods to a seller.

3. Reseller: A term for someone who sells products from other people. The difference between a supplier and seller is in the fact that a reseller buys goods not directly from a supplier and usually in small quantity.

4. Price Police: When a customer is comparing between one online shop and another. Example: “Rp 40,000 is very expensive! Yesterday I asked Store B, the price was only Rp 30,000.”

5. Dropship: When the seller does not actually have the goods because he or she is only a reseller. In this case, the goods will be sent directly by the supplier but on behalf of the reseller’s name.

6. Retur: The act of returning stuff to the seller due to specific reasons, i.e. damaged goods, wrong size or color, etc.

7. DP: An abbreviation of “Down Payment”. This means a buyer does not have to pay in full when making an order (e.g. for pre-order items). The amount depends on the agreement between the seller and buyer, for example 50% or 80% in advance, and the rest will be paid when the buyer receives the item.

8. PM: An abbreviation of “Private Message“ or “Personal Message”, which means the act of sending invoice or following up a conversation through email or personal chat.

9. Ongkir: Shipping Cost. Sellers can decide whether the price of an item is not including shipping cost or if they would give free shipping for an order.

10. No afgan: This term was picked out of a song written by the local music band Afgan titled “Sadis”, which means it is okay for customers to bargain, but do not be too cruel.

11. Rekber: An abbreviation of “Rekening Bersama” (collective account) or a third party account intended for public use. It means that a trusted third-party will hold funds in a secure bank account when a transaction is done – often used for transactions in large amount. The buyer will transfer money into this third-party bank account, and the third party will inform the seller that the money has been received. After that, the seller will send their goods to the buyer. The money will only be sent to the sellers once the third party has been informed that the buyer has received the good.

12. COD: An abbreviation of Cash on Delivery. This is a popular method of payment in Indonesia, because buyers do not have to use their credit card or look for an ATM to make a transfer.

13. ATC: An abbreviation of Add To Cart.

14. RC: An abbreviation of Recommended Seller. Others also call it “recsel” or “reccsel”. This refers to trusted sellers with good track records who already have a lot of customers.

15. BT: An abbreviation of barter. Sellers and buyers would usually trade a good with another good. This system is often found on second-hand trading, when the buyer is not satisfied with the purchased good and wants to trade it with another good that has the same category or value.

16. Ready Supp: This means a product is ready, but still in the supplier’s possession. This term is usually used by resellers.

17. Ready Stock: Stock is still available. In other words, the items offered are being kept by the seller and ready to be shipped as soon as possible.

18. TT: Cash transfer, or could also mean “tukar tambah” (trade-in). Some would abbreviate “transfer” to “TF”. If you want to be sure, explain your intention clearly.

19. PL: An abbreviation of Price List.

20. BNIB: An abbreviation of Brand New in Box, which means the stuff is new and the seal is yet to be opened.

21. Mint Condition: A condition of a second-hand item that is 98-99% like brand new, according to the seller.

22. Nett: A condition where a price cannot be bargained.

23. Cendol: A special sign used in Kaskus forum to show appreciation or boost one’s reputation. It is the antonym of “bata”. Cendol is similar to “+1” sign used on Google Plus and the “Like” sign on Facebook.

24. Bata: A special sign used in Kaskus forum to show one’s bad reputation for giving a disappointing service, or even fraud. It is the antonym of “Cendol”.

25. WTS (Want To Sell): When a seller wants to sell something. The abbreviation “WTS” is usually used as the title of thread.

26. WTB (Want To Buy): When a customer announces that he or she is looking for something specific that he or she needs and intends to buy. Those who use this abbreviation is hoping that people who read it would sell and offer the stuff to him or her directly.

27. PnP (Plug and Play): A term to explain that a product can immediately be put into use.

28. OEM (Original Equipment Manufacturer): This means a product is originally manufactured by a factory, but is not packed accordingly. OEM products can be sold from unused parts of an original product or a large number of purchase.

29. Rep (Replica): A replica that looks very similar to the original one.

30. Keep: Customers will use this term to ask sellers to hold a product they want to buy, in which they will pay within a specific time limit.

31. Nyabar: Literally means “Looking for stuff” in Indonesian. This term is used when someone is looking for a specific thing to buy. It is being placed in front of the specification of item they are looking for.

32. Ekspedisi: Delivery service companies, e.g. POS Indonesia, JNE, TIKI, etc.

33. BPJS: This term is usually attributed to potential customers who love to make a hard bargain.

34. CLBK: This term is usually attributed to potential customers who repeatedly ask questions, but in the end do not buy anything.

35. Palkor: It has similar meaning to “PHP” or false hope. It is usually attributed to customers who have asked many details on a product, as well as shipping fee, cost estimation, et cetera, but suddenly disappear when their payment is due.

36. Out of Stock: The item is no longer available in store.

37. SFS: Share for Share. A marketing strategy where two sellers or online shop managers reciprocally promote their products or sites.

38. Ori: Original products, items that are produced, selected, and branded by a reputable company. The quality of these products is proven.

39. KW Super: A term used by sellers or resellers to promote their counterfeit products. Products that have this label are usually made similar to the original products – even completed with a dust bag or fake “certificate of authenticity”, but the quality is far from the original product.

40. KW 1, KW 2, KW 3: Terms used by sellers to market their counterfeit products. These products have branded labels printed on them, but no one can tell the difference between KW 1, KW 2, and KW 3, which means any products fall into this category are fake and have bad quality.

From all of these terms, which one tickles you the most? Feel free to add more terms if you know other unique online shopping terms

Read also: Successful Online Businesses and How Much They Started with

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