The Hidden Truth About Discounts

Undoubtedly, many women like to go shopping during sale season and feel the pleasure of buying their desired items at cheaper price.

For example, Mima, 39, who would hunt discounts and compare process at different stores to get a branded item for a fraction of the price.

“I don’t mind waiting for months,” she told LiveOlive.

So, what’s the catch? Deliza, a 22-year-old discount hunter, thinks that the benefits have nothing to do with the customers.

“Huge discounts have got to mean that the items are old. Also, everybody knows that ‘discounts’ come from marked up prices.”

“It makes me blow the budget. I buy stuff I don’t really need because they seem like a bargain, but end up spending millions of rupiah,” said Winda, a 23-year-old fashion stylist.

Here’s the truth behind sales and discounts, as told by Fiona A., a brand manager of an upscale American fashion brand in Jakarta:

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