The Hidden Truth About Discounts


Pushing out old stock

“Sales are held to deplete the old stock and make room for updating the shops with the latest fashion,” Fiona said, adding that most of the items on sale are typically 6 months old or more. At the company she works for, sales are held twice in a year; during Mid-Year and End of Year Sale.

According to her, aging does not affect the quality of the items on sale. However, in a fast-paced industry such as fashion, styles can change drastically from month to month. “That is why we don’t want to have old stock,” she said.

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